![]() Writing the copyĪn infographic designer, like most others, will hate significant changes in the copy during the design stage. This will help marketers use your infographic to better plan and structure their strategies. Including the number of people that use a specific social channel might feel organic, but is it really useful? It might be better to present specific changes over time, such as how many people are migrating from one platform to another. Say you're creating an infographic on social media trends. Instead, you should consider who the infographic is for and why they need it. Don't just go with whatever is the most surprising. When dealing with a large body of data, this is the time to pick the most relevant. Since some form of data is the core subject of infographics, this is where you want to start. This way, there’s more visual balance, the infographic design doesn’t look repetitive, and the map conveys the relevant data perfectly (the company’s presence across different states). Sure, it would have been much easier to include yet another number. Our infographic designer also added a map instead of yet another statistic. Focusing on four core statistics, the infographic is informative and convincing (it suggests a considerable spike in the growth of company operations). Domuso’s yearly review has been presented in an engaging way. Here’s a great example of infographic design from our own portfolio. Still, it can seriously harm the purpose of the infographic. Still, if you’re an infographic designer, be careful not to overload statistical infographics with data.Īdding a few numbers here and there is straightforward regarding infographic design. They’re a fantastic way to highlight the most relevant statistics and bring a subject closer to the reader. That’s where statistical infographics come in. With people’s attention spans at an all-time low, nobody has the patience to read through detailed reports and studies. When we say complex information, most of us verbal types think of numbers. There are many types of infographics, so let’s present a few of the most common ones. How-to infographics, on the other hand, are always related to the steps a reader can take to achieve a certain goal. Process infographics are used to explain processes that don’t require any conscious involvement from a person (such as physiological, financial, or technical processes). The difference usually comes down to content. Indeed, the terms are sometimes used interchangeably. You may notice that process and how-to infographics are quite similar. ![]() Infographics are 30 times more likely to be read entirely compared to blog posts or news articles.Infographics are liked and shared more than any other type of content on social media.Infographics can increase the traffic on your website by up to 12%.You get the gist of it by now: infographics convey information to people that are too lazy to read (no judgment, it’s all of us).īut is there any data that confirms the effectiveness of infographics? More than enough! Here are just a few eye-opening numbers. Charts and graphs are merely methods of presenting information, while an infographic usually contains several such methods (including text, icons, tables, etc.). So, can a simple chart design be considered an infographic? Not really. Their purpose is always to present information in a clear and concise way. Infographics are visual representations of information, data, or knowledge. ![]() Since they come in all shapes and sizes, the term infographic can sometimes seem confusing. Learn everything you need to know about this type of visual, how you can create infographics, and where to use them. Infographics are a powerful asset to have in your marketing design arsenal. ![]() With people’s online attention span at just 8 seconds, educating audiences about your service, product, or anything else requires some creativity. Sharing knowledge can be quite a task in a world of instant information. Have you ever attempted to design one yourself or were left admiring how another infographic designer has done it? We’ll teach you how to design an infographic, what types there are, and where you can use them to up your marketing game!
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